Social Media Optimization (also known as SMO or Social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization. One of the many other methods is search engine optimization or SEO.
In recent years, Social media became one of the best places to promote business online. It will provide a place where business can directly interact with their customers that helps businesses with better reputation and brand building. Social media optimization refers to techniques that help you optimize your website for better visibility and creditability. By increasing the creditability of your website its chances for web success increases instantly.
The radical shift to the Internet for news and information has changed the practice of public relations and marketing. Social media training, and the development of social media skills across the organization, has become an essential part of PR training today.
Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Social Media Optimization (SMO) Training Outline :
- Social media strategy and framework
- Analyzing the data stream
- Finding threats and opportunities
- Identifying influencers
- Content strategy
- Content syndication - what it is and why it makes such a difference
- Social Media - what it is and how to use it
Blogs
RSS Feeds
Optimized Press Releases
Social Media Press Releases
Social Bookmarks and links
Social Networking - Facebook, LinkedIn, niche networks, branded communities
Podcasting
Video
Tagging
- Engagement strategies and how to facilitate conversations
- Measuring results
Advantages of Social Network Marketing :
- Helps create brand awareness in the social networks
- Synergizes the SEO and internet marketing campaigns for the website
- Drives good quality traffic to your website from social networking websites
- Assists in boosting link popularity and gaining non-reciprocal links
Benefits :
This Social Media Marketing training will give you insights in to how to leverage tools like Facebook, Twitter, Blogging, LinkedIn, online videos to increase your online visibility, reach new customers & build brand loyalty.